Our Business Model 


  • Our online sales platforms in Chile, Colombia, the Caribbean and the United States provide our customers with a Latin market of buyers, which generate a great expansion in their current business plans. 
  • Our suppliers rely on the services offered, secure the originality of our products and the excellence of our logistics and distribution service. 
  • We only sell 100% original branded products and offer a broad business model that responds to the need of retailers, wholesalers, chain stores, online vendors, Latin Chambers of Commerce, as well as large business groups that wish to boost their businesses in Latin America. 


B2B - B2C

  • Our business model on the Internet is B2B e-commerce and B2C as a utility company in North America, Central America, the Caribbean and South America. 
  • B2B Model (Business to Business) Business to Business. It consists of electronic commerce between companies through the Internet. This includes submitting proposals, negotiating prices, closing sales, ordering and other transactions. With this method, the time spent in this hiring process is considerably streamlined, since orders over the Internet are processed in real time. It also lowers the costs of the order, can communicate with other companies from distant places, and even from other countries; on the other hand, saving time is in itself an important economic value. 
  • B2C model (Business-to-Consumer) Business to Consumer. It refers to the strategy developed by commercial companies to reach directly the customer or end user. Despite the broad meaning of the term B2C, in practice, it refers to virtual platforms used in e-commerce to communicate companies (buyers). Our network allows the preparation of online budgets, the consultations of our clients, the delivery of digital catalogs, the management and the real time of the products, online payments, the tracking of shipments and after sales services, using these 2 modalities of business at the same time. 

Benefits Our Business Model : B2B - B2C


Our B2B Business Model offers buyers and sellers without significant and proven benefits: 


In relation to the internal operation of the company: -Reduction of Provisioning Time -Provisioning Planning -Need of integration of all systems -Reduction of inventories -Reduce manufacturing cycles 

In relation to customers: -Improve Customer Service -Differentiation of Competition -Allows access to a greater quantity and diversity of products and services -Communication between Customer and Supplier


With suppliers: - It allows a greater internationalization of both suppliers and customers, a company can go to suppliers from other continents who offer higher quality and better prices or simply have the raw material was needing 

In the Economic Cycle: -Costs reduction -Extension of Market Segments -Interchange of Information to streamline Transactions -Allows greater control over costs, quality and suppliers - It makes the value chain more efficient (it takes from the middle to intermediaries that do not add value) -Approval of the process: fewer commercial visits, negotiation process faster, etc. Therefore, buyers can request a reduction of prices because of the lower cost of management.


An open 24/7 customer service: Your customers will be able to buy from home. With your personal and secure account, they will have access to a range of online services that will optimize the time they spend in your store. This is where you can consult, at any time and in any place, all the information they need (prices, stock levels, etc.) or quickly place an order. 

Place orders in an instant: Your customers are as busy as you and do not have time to waste when it comes to your purchases. Tools such as frequently requested products, recurring orders or the ability to manage multiple shopping carts at once can help them to carry out their orders in an instant. Your regular customers will love the express order feature, which allows them to enter, paste or download the quantities and products they want and know instead of browsing through their catalog. 

Find your order: Keep phone lines free for your sales team. Let your customers see the status and location of their orders through the real-time order tracking dashboard. Our network is a secure portal that provides your customers with the status of your order, the tracking number of the shipment, the invoice and the relevant information.

Unlimited product catalogs: Show different products in accordance with the requirements of certain types of customers. You can control your product offering by creating an unlimited number of different catalogs that are subsequently associated with our network for your customers. The ideal functionality to offer exclusivity, reach an objective market or offer products or services by contract. 


Advanced pricing structure: Why not show your appreciation to your customers by providing personalized rates? You can assign customers an option of discounts, volume prices, etc. A great way to show your customers that you want to continue doing business with them. 

Numerous variations, a single network: Some products come in a variety of sizes, shapes and colors. That does not mean that you want to create a unique product catalog for each option. Circle them all under one roof and eliminate distractors in the search result. Let the customer choose the product that best suits him. 

Complementary and suggested products: From that small impulse that will revolutionize the experience of buying your customers while increasing the value of your orders. Offer your customers additional and complementary products and accessories, and let them discover products they did not know existed to be sold throughout America and the Caribbean in our network. 


Our B2C Business Model (Business to Customer) offers buyers and sellers considerable and proven benefits: 

• For the client: - Accurate purchase status information. - Quick and quick price comparison. - Possibility to consult very detailed information. (Electronic Catalogs, videos, forums, etc. of the products / services). - Buy from a distance, without the need for displacement. - Cheaper shopping. 

• For the company: -Lower infrastructure cost. - Short-term amortization. - Improvements in the management of stocks and decrease of inventory levels. -More use of the human resource in the shopping area. - Geographic expansion of the market. - Improvements in the management of purchases and sales process. 

Order Confirmation Page: Give a pleasant and easy solution to your customers to complete their purchases. They love the unique order confirmation page where they will find all the information and options necessary to complete their purchase. This model is a proven function to increase the conversion rate. 

A presentation any way you want: Encourage your customers to buy your products using a variety of media from our network, such as catalogs, photos, zoom, download files, links, videos and more. These tools allow you to display your products as you wish.


Foster sales of accessories and accessories: Increase the value of shopping carts by suggesting complementary products and accessories for your company. These items are displayed automatically when your customers make purchases. You are helping the shopping experience of your customers as they can easily get items related to your favorite products. 

An opinion that explains: Your customers are both the best and the worst source of advertising. Your customers can recommend their products with friends and family, which will promote greater traffic and revenue to your digital catalog. 

An effective customer service: It is easy to provide excellent customer service. Our online network allows its customers to talk to us in real time, to help them find all the products they need before placing their order. 


EMD Group USA
All rights reserved 2015
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